Copy

Does your copy read well in print but fall flat when you hear it out loud?

If your words can’t make the leap from the page to the ear, let me shape the sound of your writing for broadcast, web, VUI’s and executive speeches.

My specialty is copy that’s written to be spoken, in language that’s conversational and relatable. 

Clear, concise and effective copy makes complex ideas accessible.  It turns a marketing strategy into meaningful, memorable messages.  It informs, entertains and inspires — and not just in writing.

Listeners respond to a fluid, intuitive style that echoes the rhythms of natural speech.  When your copy sounds the way real people talk, you encourage them to listen, and talk back.

I can help your organization find its voice, and establish a consistent tone and character for all your communications.  Here’s an example for KQED.